Just because you’re starting a new business, that doesn’t mean you have to start from scratch. Everything that you’ve achieved professionally to this point has prepared you for this next stage in your career, and that includes all the valuable contacts you have already made. Whether customers, prospects, suppliers or potential mentors, your LinkedIn network is your most prized asset.
Unless you’ve developed the next best thing to rival Apple or Virgin, chances are that it might take a long time for a new venture to turn a profit. However, the one edge that new businesses have over established ones is their potential for growth. When you’re embarking on a new career and/or you’ve started your own business, everyone you know is a potential lead. Most sales are made to individuals we know and trust, and in the B2B world this model is even more important. Cold calling isn’t going to work when you need warm leads quickly, and it’s been proven that the best place to look is often right under your very nose; in this instance, probably under your fingertips via your LinkedIn network!
Even if you’re still in the final stages of dotting the I’s and crossing the T’s, there’s no reason why you shouldn’t get your sales engine buzzing before you’re ready to launch your new venture. Forward planning is critical to survive those first crucial months when self-doubt rears it’s ugly head and leaving the security of your well-paid and benefits-laden 9-5 now seems questionable.
Becoming a new business owner means wearing many hats, several of which may never have been a part of your previous life and now the buck stops firmly with you. From Operations to Finance, Marketing to New Business Development, you must rise to the challenge and become the master of your own destiny. Everything you do must ultimately generate leads for conversion to sales to keep your business afloat and to make your dreams a reality.
Your profile is already established, so now you need to share your upcoming venture with your LinkedIn network. These are a few must-do’s as you approach your launch date:
RE Online offers B2B Social Selling by experts who know how to turn connections into transactions. Give them access to your LinkedIn profile, and they’ll be able to grow your connections. With the correct use of LinkedIn etiquette (such as personalisation and appropriate timing), they know B2B selling. Acquiring leads can be challenging and leveraging your LinkedIn network should be your starting point. Unfortunately though, not everyone has a ton of CEOs as best friends. RE B2B Social Selling expands your social media circles and uses those as the organic launch points for consistent and warm sales leads.