Every good entrepreneur knows that social media is one of the gateways to any and all business currencies. Lead generation, marketing, customer engagement – social media has made all of these processes streamlined, easier and has evened the playing field for small businesses trying to get the same attention as the big dog companies.
The problem is that social media management can become all-consuming. First you’re making a business Twitter account and checking it once a day. Then you’re on it and Facebook for a few hours each day. Soon you’ll have your phone on your pillow while you sleep, waking up to the sound of every Push Notification coming in. Social media is designed to be addictive, even when it’s for business needs.
It’s also something you can take off your plate altogether. Instead of spending even an hour on social media to check on it every day, consider this: your social media content production and engagement can all be outsourced to your benefit.
You’re an entrepreneur. A businessperson. You have to have a lot of skills under your belt, but that doesn’t mean you know how to do everything. After all, it’s great to be a jack of all trades, but sometimes you don’t have what it takes for one area of business – and that’s perfectly alright. That’s what employees and B2B companies are for!
If you find that your social media content isn’t getting you where you want to be, whether it’s Instagram copy or blogs you tweet out, hiring a company to write your content for you isn’t a big deal. Lots of companies do it, and that’s how they get content that’s professional quality.
Unlike older forms of marketing, social media has always been relatively cheap – it can even be free if you play your cards right. However, social media management is worth spending a few bucks on. If you spend all of your time working with your own social media and learning what it takes to handle it all on your own, you’ll be losing money when you could delegate this task elsewhere.
Trained social media managers and specialists know a lot about social media – tips, tricks and stats you can’t find in any social media tip blogs you can Google. This kind of knowledge and experience is invaluable, and you’re missing out on it if you don’t outsource your social media.
Not to mention, small social media agencies dedicate themselves to your social media more than you ever could. Unlike you who has other things to do, their entire job revolves around handling your social needs.
Again, social media can consume your life, but it doesn’t have to be that way. Imagine if you outsource your social media. What could you do with those hours you free up? Your business could likely use some fine-tuning in other areas, so focus on those. Take the more personal route and spend that free time doing something for yourself.
No matter what you choose, outsourcing your social media comes with a lot of advantages, so take some time to consider your options. It’s your choice, but think of the money you can make and the time you can save by outsourcing your social efforts. What could be better?