Yeah, yeah, yeah – everyone’s tweeting about the latest hot topic, adding their new product line to Pinterest, or updating Facebook with links to their current blogs. It looks really cool and is very “now”, and you clearly need to join this bandwagon because everyone who is anyone is doing it too.
When your thinking gets to this stage and you’re raring to put your footprint in this social hemisphere, take a step back and ask yourself a few questions. What am I going to get out of this? Or, how is this going to help my business?
Here are our top five suggestions:
Strategy/objective – make sure this is well-defined and outlines what you need to achieve. Once the activity is in place, monitor your efforts regularly and switch gears as appropriate to keep yourself on track.
Set metrics – a high number of Facebook likes should not be considered true prospects. Make sure there is a call to action like subscribing to your newsletter list, or requesting further information.
Observe social media etiquette – do not view these platforms as another channel by which to “spam” your entire prospect pool. People will follow your presence because they are intrigued, have a current/future need and genuinely respect you as a viable solution provider.
Brand continuity – although you are the driving force behind your social media activities, remember this is a professional forum to help your business grow and should only include your brand content.
Keep talking – when people are in fact-finding mode, they will often visit your LinkedIn or Facebook page on a regular basis. You need to be able to provide thought-provoking insight on what’s new, the latest buzzword or a ground-breaking event that could be of interest to your readers.