As at January 2013, there was a reported 400m active online users spread across the globe; from Facebook to Pinterest, and Twitter to LinkedIn, this virtual community is showing no signs of abating. With consumers ever- growing access to PCs, laptops, smartphones and tablets, this phenomenon is changing the way we do business; more importantly, it’s revolutionizing the way consumers find information to help in their decision-making process. This, above all else, is the key reason why so many companies are now embracing social media.
Here are the key benefits that social media can offer your business:
Thought-leader status: By providing commentary on your marketplace and offering thought-provoking insight, viewers will come to regard you as an expert and someone who commands respect in your sector. Why be a follower when you can lead and shape your industry’s evolution?
Branding: Your brand is your most valuable asset, and ultimately a key factor in whether clients select you as their business partner. Honesty, integrity, trust and professionalism can all be perceived through your various online media.
Relationship building: Gone are the days when advertising was about spamming people with a “stop what you’re doing and buy from me now!” message. Today it’s about engaging your customers through educating and adding value.
Enhanced SEO: By ensuring that all your online profiles link back to your company website, the search engines will recognise this heightened activity and naturally increase the popularity of your site in their rankings.
24x7x365 presence: As consumers, we have become spoilt by the internet and expect to access information whenever we choose. The “regular” business day no longer limits our ability to conduct business or research, and this has become the norm across the globe.
If you need help with your business’s social media, feel free to get in touch.