The phrase “less is more” was adopted by Ludwig Mies van der Rohe in his precept for minimalist design, where he is still considered one of the pioneering masters of modern architecture. One might assume that Jack Dorsey (Twitter’s founder) and his team also decided to make this their mantra when the company was born in March 2006.
While the wordsmiths rub their hands in glee, the average Joe may be flummoxed at how anyone could provide valuable insight with such a word restriction. Let’s review the tweets below and see how this can in fact be achieved.
Lindsay Lohan arrested again for DUI in NY. Critics suggest prison time for her third offence. No word from the star on this latest mishap. (139 chars)
The highly-publicised wrongdoings of this actress may have left a bitter taste in readers’ mouths, so another incident is probably not going to have any significant impact on her reputation. It’s informative but reactions would likely involve a “rolling of the eyes” and “shaking of the head in disbelief”. Worse still, there may be a smug satisfaction from many in that she deserves what’s coming to her.
Samsung launches next wave of Galaxy products. Click here to watch press briefing and live demo of smartphone bitly.com/samsungbrief. (136 chars)
For a supplier or technology geek, this is HUGE news and they would be excited to receive such a tweet. This would earn the Twitter handle serious brownie points and firmly place them on the reader’s list of influential companies to follow.
With the deluge of business information that we face on a daily basis, any resource that can highlight “key findings” or “the five things you need to know before you start your day” would be considered an absolute Godsend. And that, in a nutshell, is why you need to master the art of 140 characters to satisfy your clients and expose yourself to new prospects.
So yes, less is often more and that’s where RE Online can help with your Twitter and social media presence. Check out how we have helped businesses with their Digital Marketing and Social Media strategies.
Written by RE Online Marketing