Silent Assembly has become a disruptive force in the world of Haute Couture lingerie, with their fusion of high fashion and cutting-edge technology for thousands of women across Australia, US and now Europe. Their development of a 3D nylon moulding technology, Curvessence, has replaced the traditional underwiring used in today’s bras with a more comfortable and supportive garment. To broaden their footprint and brand awareness within their target audience, they approached RE Online for assistance with their social media strategy.
Social Media Business Plan, Custom Content, Branding Direction, Blogs creation
With such a revolutionary product, we had to clearly define their USP and highlight the key benefits that would attract and entice women to embrace this brand. Their product range is visually exciting and needed to be reflected in our social media efforts. To complement their existing website, we set up additional social media channels to include Instagram, Twitter (Australia and Europe) and Facebook. For this groundbreaking product, it was also necessary to educate the public on the benefits of this solution and how it could improve their overall posture, support and comfort levels. We created a series of 65 blogs to promote the product benefits, in addition to a comprehensive schedule of custom on brand status updates for the various social media accounts.
To date, Silent Assembly have seen a 45% increase in organic traffic to their website via social media efforts within the first 3 months of our engagement. This robust social media campaign has also realised a significant increase in followers from both prospective customers and key industry influencers; the latter have proved of major importance in further promoting the Curvessence technology to their own large fan base.
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