In business (or love), mixed signals are off-putting to potential customers (and dates). Do you have a hard time figuring out your company’s place in the marketplace? If your company was creating an online dating profile, would you be the hottie? The genius? The girl-next-door? If you don’t know, neither do your customers.
Or maybe you know who you are but you have a hard time communicating it to potential customers. Or you put out mixed signals: maybe your website design says “hottie” but your blog content says “girl-next-door.” If you don’t have a clear vision and a plan to communicate that vision, your dates are going to be duds. Your digital marketing efforts just won’t convert to increased sales.
And then you have to keep making a great impression. Its true in dating and its true in online branding. That’s what your brand is all about: making a great impression. From how you look, to what you say, to the product you sell, to the lifestyle you promote…it all forms your business brand.
And for your business brand to have a shot at a first date, you have to have the entire package—the whole enchilada—in place, from your company’s vision, to its online voice, to the look of your website, and beyond. Because if your customers aren’t instantly attracted to your business, you’ve already struck out.
In 2014 66% of Australian internet visits were from portable devices such as mobile phones and iPads. Internationally, more than 33 percent of CMOs believe digital marketing will account for over 75% of their spending within five years, while 27 percent say earned media is becoming more important than paid or owned media. (AdWeek) What does that mean for you? Keep pace or watch your competition race on by.
In fact we help you stay ahead by creating a clear, obstruction-free path to follow with a style guide and ‘Brand Bible’, the road maps for your digital journey. A style guide is like a dress code and wardrobe for your brand to ensure it always looks great in public. A brand bible sets the foundations for your brand’s journey and every online interaction it makes in public. In general terms it contains:
Without a bible you’ll be lost in cyberspace. With it you have a clearly defined path with no surprises. Style guides start from just $2,500. Complete brand bibles and brand identities start at $5,000.
Yep, brands need facelifts too. If yours is sagging in all the wrong places, cyberspace can be very unforgiving – prospects will take one look at your wrinkly old site and leave. With RE Online you can tighten your branding, cut away any unsightly excess and refresh your entire look. We can also create a brand new look for a start up.
And they’re all pretty big steps, steps we can make sure you take with real purpose.
Contact us now to find out how we can build a bright new brand for your business.