Ralph’s challenge was a desire to change his client focus from start-ups and entrepreneurs, and to expand his coaching service to executive business owners and companies with a turnover of $2m and above. His current marketing efforts positioned him as a start-up expert primarily for seminars, and his new avatar needed to appeal to the high end, executive coaching space.
B2B Social Selling Campaign
RE developed a creative solution for Ralph’s B2B social selling campaign to edify his expertise and thought-leadership profile, thus highlighting his role as a confidante and executive coach. With his results-based guarantee, Ralph’s potential to serve this new audience was significantly enhanced. A social selling campaign is also underway and we are excited to share the results of this next stage of his company’s growth.
RE has generated over 20 positive B2B Introductions with C level executives and business leaders and RE continues to run the campaign.
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