A family owned business with a legacy of expertise and passion for facilitating 360 degree feedback programs, they had been stung by previous marketing initiatives and were on a tight budget. Their primary objective was to identify qualified prospects with a genuine need that could be converted to paying customers. RE interviewed Ronald (Founder/Owner) to better understand his unique style (generous, committed and caring) and approach to creating change for all his stakeholders. We were also able to identify their core expertise in the non-profit, education and government sectors.
B2B Social Selling Campaign
RE developed a social selling campaign and spent several months working with the owners to ensure all key elements had been included. When implemented, the outcome is expected to be a minimum of 10 qualified leads per month in their target industries.
RE has generated 4 positive B2B Introductions within the first week of the meeting request phase with Leaderskill’s key decision makers and influencers. RE continues to run the campaign.
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