Imagine a perfect marketing world. Every strategy you come up with and plan you execute gives you the perfect results. Consumers are flocking to your content and your B2B lead generation stats are doing better than ever. Unfortunately, we don’t live in a perfect world and this is in no way how marketing and lead strategies actually work.
Thus, it’s more vital than ever to get good information and great tips in your arsenal in order to get your lead strategies where they need to be. Even in the world of B2B leads, consumers are more sophisticated and savvy than ever, and this is especially true because they are B2B leads. They’re your peers – they know how the game is played and all the same tips and tricks you do, which is why you’ve got to give them something they haven’t seen before.
We’re approaching the second half of the year, which means the third quarter is upon us in a about a month. You may be too late to implement these strategies right now, but start doing your research so you can execute them come July. You won’t regret it.
Edit your social media account numbers.
How many social websites are you using right now? Facebook, Twitter, LinkedIn – the business holy trinity? How about YouTube, Tumblr, Instagram and Ello? If you were actually using every possible social website you could be, you’d have no time for anything else, and in reality? You don’t HAVE to use every single social media site just because it exists.
Here’s a rule to follow – only focus a lot of attention on three social media sites. If you have more than that right now, look at your social analytics and see which are underperforming. Cut the ones that aren’t giving you the results you’re looking for.
If you already have three social media accounts you’re focusing on, think about outsourcing more efforts here. There should always be at least one person online on your social media at all times in order to get quick responses going and engagement high.
Don’t slack off on email.
If you thought email lead generation strategies were going out with the old, you’re dead wrong. Emails are a great way to gather data and reach all customers with a push of a button. The problem that email lead strategies faced in the past was that they weren’t exactly valuable.
Start inserting a more personal element into your email marketing. With the right messages and individualization efforts, you’re more likely than ever to start getting more email leads.
Content, content, content!
Content marketing is how you get lead generation going more than ever. Versatile and quality content will get your lead stats moving because they’re easy vehicles for targeting B2B lead potential candidates. With tools like content syndication and content analytics, you can better find out how well your current content is doing, fix future content and push it out accordingly.
Also, how you deliver this content can either hurt or help your lead statistics. When you post your content links on various outlets, like Google+ or Twitter, where do you see your traffic coming from? Use analytics to figure it out and focus your content attention there.
Start incorporating more “social selling” tactics.
Social selling is all about building relationships, which is how you start amping up your lead generation stats. Set up a companywide meeting, or make a mental note if you’re flying solo, and discuss how you can better directly engage with consumers. Challenge your sales force to be more personal and individualize their engagement.
Use these strategies to connect more with your leads – when you connect with your leads, you convert more, your sales increase and your business soars.