As a direct seller, employee in the healthcare sector and scientist, Lia struggled to differentiate herself and highlight her USP to her target audience. Without this valuable insight, she was unable to achieve her objectives and progress her business accordingly.
Social Media Set Up
We spent time with Lia to fully explore her capabilities to understand her true purpose and passion. It was evident that she had a natural flare for combining health, wealth and physical well-being to help individuals succeed.
As a result, we were able to define and identify her social target to include professional women in their 40s whose careers were at the stage that Lia’s intervention could make a positive contribution. Her holistic mind and body solutions were the ideal vehicle to empower women to achieve a healthy and significant balance in their personal and professional lives.
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