With a long-standing and successful career as a personal development coach, Edna wanted to transition into the B2B space to help executives and business leaders achieve their true potential with a custom coaching program. Her natural passion was to cater to the female community and empower these women to shatter the glass ceilings and compete head-to-head with their male counterparts.
B2B Social Selling Campaign
RE Online devised a B2B social selling campaign to accurately target Edna’s client avatar using her connections. Through a series of progressive communications, we were able to identify, connect and begin a dialog with business leaders who were prime targets for executive coaching.
Within 60 days of the campaign, we have successfully secured over 17 meetings with top female business professionals who are eager to explore how Edna’s services can elevate their careers to the next level.
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