What do you get when you put an edgy, passionate and hugely talented hipster hairdresser in the middle of bustling Saigon? A salon with the potential to be a cut above the rest! All Dymtro needed was strong branding and an online presence to drive traffic to his business. Dymtro wanted his salon to be the next Toni & Guy; not an unrealistic expectation given his own impressive background with the iconic Toni & Guy brand. Now he wanted his own brand and it was up to RE Online to create it.
Branding, website development, custom content, video set up.
We consolidated all of Dymtro’s branding assets – images, photos, write ups – and integrated his awesome personal story to create the Dymtro Gucko personality. We then re-invented his logo and brand from A Cut Above to Dymtro Gucko to give it a cooler edge. Ongoing, RE Online will be keeping the new brand fresh with content creation and evolving the overall presence to keep pace with the market.
While it’s early days for the new Dymtro Gucko branding, all the essential elements are now in place to take full advantage of his professional point of difference and generate new business. We’ll keep you posted.