Dr Dona’s plastic surgery service needed help to remove the stigma attached to this perceived “grudge sell” for plastic surgery. RE was asked to devise a branding campaign to identify clients in geo targeted areas through TV and cinema advertising. We wanted to personify the brand and make the service more desirable, and highlight the beauty and sex appeal that was every woman’s basic right.
Re-Branding, Story boarding, Video Production, Photography, Cinema Advertising
RE took a creative approach and developed 3 story boards using bold, provocative and powerful women who personified beauty. With simple copy, the closing message was always one of appreciation. “Thank you Dr Dona”. Check out our behind the scenes footage below.
This was a successful, memorable and unique branding campaign that was aired throughout the North and West Sydney suburbs as pre-cinema screenings. The stills captured of the gorgeous models from the video production formulated a new look and feel branding campaign, which now appear in the new website for Dr Dona.
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