Peter’s situation was similar to many executive and business consultants; he was project-focused and strapped for time which left little opportunity to adequately address his business development efforts. Rather than waiting on the next big win, he needed a continuous pool of prospects to improve his lead conversion metrics.
B2B Social Selling Campaign
In order to attract new prospects, we needed to highlight Peter’s expertise and show him as a true thought leader. We were able to repurpose much of his content rich text and produce more concise and digestible blogs with imagery for ease of comprehension. This informative and thought-provoking commentary was the ideal medium to build Peter’s personal brand in a customised, social selling program.
By assuming full management of his B2B social selling campaign, RE is providing Peter the opportunity to focus on delivering his expertise to his growing clientele.
RE has generated over 75 positive B2B Introductions within 2 months of meeting requests to connect Peter with key decision makers and influences.
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