BGI (Bennelong Group International) specialise in assisting, facilitating and educating businesses in successful B2B negotiations, and securing and acquiring key accounts. Their new business source was traditionally from seminars and one to many presentation opportunities, and RE was engaged to provide Peter with introductions to businesses to discuss BGI’s unique service offering.
B2B Social Selling Campaign
We carefully reviewed the value proposition to identify their USP and attract new prospects. A B2B social selling campaign was created to highlight the key benefits that BGI offered to potential customers. The campaign’s target audience was key decision makers seeking solutions to their complex business problems and the need to achieve real results.
Within the first few weeks of our social selling campaign, we had secured 5 introductions with qualified decision makers and continued to receive a positive response to our efforts.
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