In today’s world, Content Marketing cannot be ignored and is being heavily embraced by SMEs. According to Forbes, 93% of B2B marketers are using this practice as a means to educate their target audience and social media is the #1 tool to help share this information.
Stay up to date with current trends: If your competitors and customers are talking about the latest hot topic, you should be too. Don’t think of it as “jumping on the bandwagon”, but rather sharing your opinion on something that could help evolve your industry. Let prospects hear your voice and appreciate your expertise.
Be consistent: Make a schedule and stick to it. Depending on where prospects are in their decision-making process, they may “follow” you for several months before initiating a sales discussion. Having a regular flow of new and interesting content will keep them engaged and identify you as a worthy contender for their business.
Use text and graphics: As time is your enemy, you should assume the same of your readers. Using infographics, tables or charts is an easy way for people to digest information, and often serves to reinforce your message. Readers may also be more inclined to share this with their peers.
It’s not all about selling: Don’t be egotistical and tell everyone how great you are and how your product or service is going to change their life! Educate, inform and engage your prospects with information that is relevant and timely (even if that means sharing valuable content from one of your peers – just remember to acknowledge them properly).
Be patient: Rome wasn’t built in a day so don’t think your marketing prowess deserves any special treatment. Be creative and spend some time figuring out what works best for your readers, which tactics are well-received and identifying any sweet spots that can be replicated.
You don’t have to be a marketing whiz to succeed at Content Marketing. Everything that has brought you to this stage (your experiences, training and achievements) make you an expert in your field, so just think of it as simply sharing your knowledge. Having a system and process in place, with established goals, will help you create a strategy to proactively build your sales funnel, optimise your lead conversions and take your business to the next level.
We understand that you’re time poor, so our expert copy writers and digital team would be happy to manage your content marketing. Drop us a line so you can get back to sharing your real expertise.