The world of digital marketing is one that is extremely vast. There’s a thousand ways to make a digital marketing strategy, and about a million tips to make it all work. You already know this though – that’s Digital Marketing 101. The problem is, though, that this advice is generally basic. It’s non-specific and it doesn’t help you achieve the ultimate digital marketing goal of edging out the competition.
If you want your digital marketing to succeed, you have to be at the top of your game at all times. Staying ahead in the world of digital marketing means you’ve got the most innovative strategies and are doing what you can to keep your competitors on their toes.
Digital marketing is all about keeping things fresh in order to keep consumers engaged – if that’s what you want out of your digital marketing strategies, plus the added bonus of leaving the rest of your industry in the dust, look to these four pieces of advice to get you where you want to be.
While it’s true that many business professionals use LinkedIn for networking and personal and business visibility, many of them don’t actually utilize the business social network for digital marketing like they should be. The capability to network and post content on LinkedIn doesn’t only have to help you out with boosting your resume and assuming leads – when it comes to B2B success, LinkedIn can be your best bet for showing off your projects and services to consumers who care.
Staying ahead is about going above and beyond – doing what your competition and others aren’t especially willing to do. This means expanding your horizons past reading blogs online and putting some podcasts on your iPod. Look for local conferences and conventions that focus on marketing, sales, technology, and other business best practices. If you can swing it, fly out to Pubcon or other large-scale marketing conventions filled with influencers and great networking opportunities – not to mention the cutting edge info you’ll pick up.
You’re already keeping up with analytics – we get it. Instead of just focusing on your current analytics, though, figure out more ways you can track and test yourself. Try out A/B testing for your marketing strategies. Run in-house opinion meetings to get real time thoughts on your strategies and content. Never underestimate the power of a sample group. Analytics isn’t just about what a Google spreadsheet can tell you – it’s about getting the real opinions of real people and working from there.
If you aren’t learning at least one new thing a day about marketing, business and sales, you aren’t doing it right. Start bookmarking content and keep up to date with business blog aggregates like HubSpot and Business2Community. Keep in touch with the ReOnline blog in order to get our latest tips and opinions on digital marketing. When you’ve got the latest and greatest information on your side, you win every time.