With over 300 million users, LinkedIn is a force when it comes to reaching a business-to-business audience. According to eMarketer, 40% of its users visit it everyday – quite a staggering statistic. It’s clear that LinkedIn is a social channel you can’t ignore. So how can you get more traffic from LinkedIn’s news feed? To maximize your LinkedIn engagement, follow the three steps below.
According to research from LinkedIn:
Tip: Does 20 updates per month seem overwhelming? Create a re-posting scheduleto lighten the load.
Not surprising, including images and videos with your updates makes an impression on LinkedIn as they do on most social networks.
Tip: Turn your images into branded billboards when posting to LinkedIn. We created a simple template that we overlay on our images. This helps us scale the creation of the branded images.
As with anything, test the best times to post to your audience. Generally, avoid Monday and Friday.
Original Article: https://blog.dlvrit.com/2015/03/boost-linkedin-clicks/